There is a thread titled "Most Overpriced Place You've Played" in the Recreational players Talk section over on PBN. It was started close to 3 1/2 years ago. It resurfaces regularly, so one could make the assumption that it is a relevant topic for many people. Mostly it consists of players submitting where they play paintball and how much it costs. Almost all the complaining is in regards to paintball prices, rather than entry or air.
But what does "overpriced" mean? When a product or service is priced at a certain level and there are enough customers buying at that level, does that not make the pricing acceptable? For instance, if a restaurant was selling $100 steak dinners and is booked up well in advance, has the restaurant overpriced their meals? If a clothing manufacturer sells their jeans at $80 each and there are hundreds of thousands or maybe even millions of people buying them, are the jeans overpriced? If Skirmish Paintball is selling paintballs at $99/case and there are hundreds and hundreds of visitors every week, has Skirmish overpriced their product?
Paying what a business has priced their product or service at, assuming there is competition for the business, is a customer's choice. I don't regularly eat out at $100/meal restaurants. I've never spent $80 on jeans. But there are plenty of people who do. Do I think they are foolish? Yeah, probably a little, but it's their choice.
In my opinion there are only two instances when something is "overpriced". One is when there is no competition and a company can wilfully choose to price something for much more than it needs to be priced, just because they can. This rarely happens in a free market system, as when others see how much money someone is making, there are others who get into the market and compete to get some of the action. That generally brings prices down to a more realistic level.
Other than that, if a business overprices a product or service, it usually means they will not sell much of that product or service. If the business does it with enough of their product/service, they are usually a business that won't be around long. Overpricing means that the price is too high for the value of the product or service in the eyes of the consumer. An overpriced paintball field could theoretically be one where players are paying $40 total for entry/air/a case of paint, if the value is not there. On the flip side, if players are paying $70 for entry/air/ and a bag of 500 paintballs, but everyone is leaving with smiles on their faces, and the field is seeing hundreds of customers every week, the prices the field is charging may be perfectly legitimate.
It's always about value. Product pricing is just one element of the value.
4 days ago