“Paintball is too expensive.”
“If paintball were cheaper, I would play more often.”
“ A lot of my friends don’t play paintball because they can’t afford to.”
The above are typical comments seen on a regular basis on paintball forums I visit. They are all legitimate statements. The second and third are most likely totally truthful.
I like taking my family to carnivals when they show up in town. There are a few that roll through, set up all those fun rides and games, stick around for a few days and then leave again to set up in some other city or town. But as much as I enjoy taking my family to these carnivals, I don’t do it very often. Basically, I can’t afford to do it very often. I mean, I could probably afford to more often, but then I would have to give up other stuff that I need/want to spend my money on. My point is, that there are very few of us that can take part in as much fun activities as we would like to. There are limits to our financial resources.
Paintball is no different. It costs money to take part. It doesn’t matter where you go or how you play, it’s never free, unless someone else is paying your way. Of course, if playing paintball were cheaper then either more people would take part or the people interested in paintball would take part more often, just like any other fun activity.
So here’s my suggestion. All we need to do is convince the paintball manufacturers to sell their paintballs to fields and stores for about $10 to $12 per case and then in turn, the fields and stores could sell paintballs to participants in the activity for $20 per case (or 1 cent per ball). We currently charge an average of about 8 cents per ball at our facility.
With this huge price drop, we would get a huge influx of participants because now our average customer will only be spending $5 for that bag of 500 paintballs instead of $40. They will save $35. Those already playing the game will be able to play much more often and those not playing because it’s been too expensive will start coming, not just once but many times. They will tell all their friends about this great activity that is really not that expensive to take part in. We’ll have a huge number of customers and the paintball manufacturers will make up for their loss in mark-up in a huge increase in sales due to all the new players will attract.
Once again we will see huge growth in our sport; growth like we've never seen before. This seems like the perfect solution to the declines we’ve seen in our sport lately, doesn’t it?
The Making Of The Modern Pro Game, part 5
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