It’s easier to run a paintball company during times when the paintball industry has good positive growth than during times when the paintball industry has negative growth.
If you are the head of a large corporation that manufactures and markets paintballs and paintball products, you might be considered to be a great businessman if you are doing this during times when virtually everything in paintball is growing. If you sell out near the beginning of a negative growth period, you might be considered wise.
The reputation and profits you have from being in business during those times might give you a head start when you decide to enter the market during tougher times. But during times when an industry is relatively stagnant in growth, it will truly take a great businessman to build something from the ground up. Just being in the right place at the right time isn’t going to cut it.
Smoke and mirror marketing isn’t going to do it either in these times of instant and easy communication. All it takes is one person to peak behind a mirror and within minutes the rest of the world knows what’s going on behind the façade.
No. For a business to succeed in such times it needs products and/or services with good value. In times of past, you could get by with having products and/or services with perceived good value, but even that is tougher and tougher. It’s hard to fool people these days, almost impossible to do it for any length of time. If you are trying to market something that doesn’t work very well in these times, chances are you are going to have a tough time doing so, no matter how great your reputation may be with some people.
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